AI-powered marketing & growth solutions for ecommerce & B2B brands.
Strategy, Search, Social, Shopping & Skills, plus bespoke AI solutions, dashboards & automations.
19 years independent · Google Premier Partner · 4,000+ marketers trained
Strategy, Solutions & Skills, driving AI-powered marketing and bespoke AI automation.
The same three-part approach sits under everything we do. Strategy decides what to do and why. Solutions is the work itself, run by specialists with ten years or more of tenure. Skills trains your team to run it after us. Anicca Digital has been delivering this across PPC, SEO, Paid Social, Shopping, Analytics and Digital PR since 2007. Anicca AI & Insights applies the same framework to Discovery Workshops, bespoke AI solutions, reporting dashboards, content engines, automations and training, since 2024. You can work with one, the other, or both.
Strategy, Solutions & Skills across every digital channel.
Strategy: marketing plans, channel audits, attribution modelling, roadmaps and data architecture. We diagnose before we scale.
Solutions: PPC, SEO, Paid Social, Shopping, GEO, Analytics, Digital PR, CRO and Content Marketing, all run by specialists with ten years or more of tenure. Retainer and project work. Ecommerce brands and B2B technology and services are our primary focus.
Skills: Google Ads, SEO, Analytics and Paid Social training for your in-house team. Workshops, courses and ongoing coaching available.
Strategy, Solutions & Skills built on the C10 Framework.
Strategy: Discovery Workshops built on the C10 Framework, so you know exactly what AI is worth implementing and in what order. We map your current state, identify the highest-value gaps and build a phased implementation plan.
Solutions: bespoke AI tools, reporting dashboards, content creation engines, automations, AI-powered portals and full C4 operating-system implementations. Fully deployed inside your business, not just prompts.
Skills: Thursday AI Club, bespoke in-house training and the C4 implementation programme so your whole team runs the system. Plus our SaaS products: Armadello (ecommerce analytics) and Secret-Agents.AI (AI for marketing teams).
Traditional digital marketing services, amplified by AI automation & expertise.
Run by specialists who have been doing this for a decade or more, based in Leicester, working with ecommerce brands, B2B technology and services companies, and specialists in STEM, manufacturing, medical, pharmaceutical and health.
Microsoft Advertising Partner
Meta Business Partner
LinkedIn Marketing PartnerPPC & Paid Search
Google Ads, Microsoft Ads, PMax and Shopping. Account audits, rebuilds and ongoing management.
Google Ads · PMaxSEO & Content
Technical audits, on-page, content programmes and link building. Led by James Allen (Search Engine Land top-10 author, 2025).
Technical · on-page · linksPaid Social
Meta, TikTok, LinkedIn and Pinterest advertising. Creative, audience strategy and full-funnel tracking.
Retainers + project workShopping & Marketplaces
Google Shopping, Amazon Ads, feed optimisation and marketplace strategy for real SKU catalogues.
Ecommerce specialismGEO / AI Search
Get your brand cited by ChatGPT, Perplexity, Google AI Overviews and Gemini. Audit-led programmes.
Free GEO audit availableAnalytics & Data
GA4, server-side tracking, attribution, Looker Studio reporting and bespoke dashboards.
Data first, alwaysDigital PR
Link-earning campaigns, reactive PR and thought leadership placement. Built to move authority.
Campaign or retainerCRO & Content
Conversion rate optimisation, landing page rebuilds and content programmes. Diagnose before you scale.
Full-funnel rebuildsCreative & Brand
Ad creative, landing page design, brand guidelines and visual identity. Content that converts and looks right.
Design-led performanceRecent work for brands you might recognise.
Three recent engagements with measurable revenue outcomes. Full case study library has 20+ more, filterable by service and sector.
Charles BentleyCharles Bentley
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue with Magento + Hyvä.
EZ Living InteriorsEZ Living Interiors
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Honey BrothersHoney Brothers
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
What it is like working with us.
Not a tagline. The four things Anicca clients say, across 19 years of working with us, that we consistently do differently from the rest of the industry.
Insights
We start with what the data actually says. GA4, server-side, first-party data, attribution. Real insights, not dashboards that look clever.
Integration
We connect SEO and PPC and Paid Social and CRM and AI, because siloed channels always underperform. One team, one plan, one report.
Innovation
We test the new stuff early, on our own budget, before recommending it to you. GEO, server-side tracking, AI agents, bespoke dashboards. You get the benefit, not the risk.
Integrity
Flexible contracts, no long-term lock-in, real pricing on the website, and a 4.87 average across 700 reviews on reviews.io. We show our working.
The proven process.
Discover
Free strategy call. We listen, ask the right questions, and tell you honestly whether we are the right fit.
Diagnose
Audit your current setup. GA4, tracking, ad accounts, SEO, CRO, competitors. Real data, no fluff.
Deliver
Monthly retainer or fixed project. You get a named team with 10+ years’ tenure and transparent reporting.
Optimise
Monthly review, quarterly strategy, annual roadmap. We keep compounding the wins and killing the losers.
20 years of building a digital agency,
now re-building it for the AI era.
Ann founded Anicca Digital in 2007 after a biological science degree and a master’s in business and marketing. She built the C-10 Framework for AI adoption in marketing teams, is a Goldman Sachs 10,000 Small Businesses alumna, and has trained 4,000+ marketers through workshops, courses and the Thursday AI Club. She speaks at IRX, Ecommerce Expo, CIM, Agency Hackers and Search Engine Land events. In 2024 she launched Anicca AI & Insights as the agency’s AI consultancy arm. She works alongside a team of 15 specialists.
Strategy, operations & the structure that makes it all work.
Darren joined Anicca in 2013 and became Managing Director in 2018. His focus has always been on strategy, operational excellence and building the systems that allow the agency to deliver at scale. He leads client strategy, oversees delivery across all channels and works closely with Ann on the AI & Insights business. He is a co-owner of Anicca AI & Insights and holds a share in the Thursday AI Club. Full bio and professional headshot to follow from Darren.
C4 — Company Command & Control Centre — your complete business AI operating system.
C4 is a hybrid consultancy and product service that gives your whole business a shared AI operating system. We implement a full AI operating system inside your business: the infrastructure, the portal, the skills, the dashboards, the training, and the onboarding. Not a tool you buy. A system you run. We work in three-month sprints so your whole team is sharing the same infrastructure and compounding the results from day one.
Full AI infrastructure setup
We build the complete technical foundation: the model configuration, the memory layer, the workflow automations, the integrations. Typically powered by Claude Code, but tech-agnostic so it works with your existing stack. Everyone in the business uses the same system from day one.
Your company AI portal
A private web portal your team accesses daily. Inside: bespoke AI skills for each department (marketing, sales, ops, accounts), the company knowledge layer, shared resources and a growing library of tools built specifically for your business, not generic AI prompts.
Leadership and team dashboards
Real-time visibility across every AI-augmented function. Leadership gets a strategic overview. Individual teams get dashboards relevant to their work. Decision-making backed by data that updates automatically, not by whoever last updated the spreadsheet.
Three-month onboarding sprints
Sprint one: up and running. Infrastructure built, team trained, first skills live in every department. Each subsequent sprint compounds: more skills, deeper integration, measurable time saved. Full onboarding process included. We stay alongside you, not just at the start.
Subscription SaaS for marketers & agencies.
Our sister company Anicca Insights Ltd builds subscription tools that complement the consultancy work. They are a separate legal entity, sold on their own sites, and available to anyone.
Armadello
Ecommerce analytics and attribution for Shopify, Magento and WooCommerce brands. Unifies GA4, ad platforms and revenue into one live dashboard. Monthly subscription.
armadello.com →
Secret-Agents.AI
AI agents for marketing teams. Done-for-you workflows, prompts and automations that plug into the tools you already use. Training and community included.
secret-agents.ai →Anicca Insights Ltd is a separately-registered company. Directors: Ann Stanley, Darren Wynn, Lucia Dello, Paul Hudson. Subscriptions are sold and supported on the product sites.
Two decades of training, webinars, guides & events.
Ann was teaching and writing about digital marketing before Anicca even existed. Twenty years on, we have one of the deepest marketing resource libraries around. A free community portal, a weekly LinkedIn newsletter, downloadable frameworks and ebooks, and a back catalogue of conference keynotes. Most of it free, none of it behind a form wall.
AI Marketing News newsletter
Every Monday on LinkedIn. Ann’s pick of the week in AI marketing, the tools that matter, and what is worth paying attention to.
Subscribe on LinkedIn →Community & training portal
Webinars, workshops, training library and events, all in one place. Browse by topic or search. Join free, no credit card.
Open the portal →Guides & frameworks
The C-10 Framework, A10 Marketing Framework, Integrate ebook, Claude Code Implementation Guide, Go High Level automation guide and more.
Browse all guides →Conferences & speaking
Ann and the team speak at IRX, Ecommerce Expo, CIM, Agency Hackers and in-house client events. Recordings, slides and transcripts.
Watch recordings →
Thursday AI Club
Fortnightly live sessions, workshops and a growing library. Ann and the team answer your questions, show what is working this week, and share the prompts, skills and workflows you can copy on Monday morning. The entry point to our full AI ladder: Thursday AI Club and bespoke in-house training.
- Fortnightly live calls
- Workshop recordings library
- Skills and prompts to copy
- Private community channel
- Ask-the-expert Q&A
- Cancel any time
What our clients say.
Anicca treats our business like their own. In 14 years they have shaped how we do digital from the ground up.
The insight we get from Anicca is the difference between guessing and knowing. And the team actually run the work, not just advise on it.
We came for the PPC and stayed for everything else. The AI work they have built for us pays for itself every week.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
